1. We do business with integrity.
2. We value skill over hype.
3. We aim to provide the best customer service in our industry without pretense.
4. It is our aim to be at the forefront of the beauty industry through innovative techniques and focus on creativity.
5. We aim to provide products that are clean, non-toxic and cruelty free without sacrificing performance.
6. We provide our employees with a supportive and healthy work space with opportunities for growth and success.
7. We care about the environment and make every effort to minimize the environmental impact in the operation of our business.
8. We support organizations that promote empowerment, awareness and the betterment of society and strive to inspire our sphere of influence to do the same.